On Thursday, the City of Beverly Hills apologized to Boston Celtics star Jaylen Brown for what officials admitted was misinformation about a brand event shutdown during NBA All-Star Weekend. But Brown isn't ready to move on—he's continuing to push back in what's become an escalating dispute over his 741 Performance brand launch.
Last Saturday, Jaylen Brown hosted an event at a Beverly Hills mansion that was unexpectedly shut down by police amid NBA All-Star Weekend festivities. The city initially claimed the event lacked a permit. But the City has determined that its prior public communication contained inaccurate information, specifically noting no permit application was submitted nor denied for the event and the residence does not have any prior related violations on record.
Brown held an event at the house of Jim Jannard, owner of eyewear brand Oakley, in the city's Trousdale neighborhood. Brown told reporters that "hundreds of thousands of dollars" were wasted due to the shutdown.
Despite receiving the official apology from Beverly Hills city manager Nancy Hunt-Coffey, Brown made it crystal clear the gesture doesn't address his real losses. "Thank you for apology @BeverlyHillsPD but Damage is already done and I can't recreate that moment again," Brown posted. In a follow-up post, Brown said, "You targeted me and my @741Performance event based on biased information then you give a half ass apology after the damage is already done." Brown's company emphasized in a statement that this private residential gathering was interrupted without substantiated cause, resulting in significant financial and reputational harm.
Through the off-court chaos, Brown showed up on the hardwood. Jaylen Brown put on a show for the C's with 23 points, 15 rebounds, and 13 assists for his third triple-double of the season in a 121-110 win over the Golden State Warriors on Thursday night. But the question now is whether the reigning Finals MVP and his team can fully move past this weekend's drama as the Celtics continue their West Coast road trip.