After a trying two years in the NFL, Buffalo Bills wide receiver Keon Coleman had an interesting offseason ahead. The story seemed rocky—he struggled for much of the 2025 season and was a healthy scratch on multiple occasions. But new head coach Joe Brady backed Coleman, and general manager Brandon Beane reiterated his faith in the 22-year-old during meetings at the NFL Scouting Combine in early March.
Beane and Brady both met with Coleman's agent at the combine, telling him they believed in him and sharing their plan for a big 2026. "I think there's a new energy and it's Year 3, and we're gonna hit the full reset with Keon," Beane said. The message was consistent across the board—new wide receiver coach Drew Terrell and new offensive coordinator Pete Carmichael both watched Coleman's tape and were excited to work with him.
It's a stark contrast to the uncertainty that hung over Coleman's future. Team owner Terry Pegula had suggested earlier that the coaching staff, not Beane, drove the decision to draft Coleman in 2024. Those comments sparked speculation he could be traded. However, the Bills have no intention of trading the former second-round pick this offseason. Beane and Brady are adamant that Coleman will have the best season of his career and don't want to trade him.
The reality: Coleman needs to deliver. As a rookie, he had 29 catches for 556 yards and four touchdowns; in 2025, he put up 404 yards and four scores on 38 receptions. Last year included healthy scratches due to oversleeping and being late. But Coleman is locked in and confident he can still be a consistent impact player. The Bills are also looking to strengthen their receiving corps with veteran help, and if Coleman steps up, Buffalo's offense could finally click around Josh Allen.